These days at Huntsman I’m the brand designer behind key visuals, marketing materials and trade show graphics, keeping the visual identity consistent but still fresh.

• Designed and maintained brand assets used across products, events and internal communication.
• Led creation of marketing and trade show materials, ensuring consistent visual identity across all regions.
• Supported internal communications and digital campaigns with high-volume design production.
• Contributed to onboarding and training new team members, organizing design processes and workflows.
• Strengthened the company’s visual identity by refining key visuals and modernizing the overall brand language.
• Introduced clear design standards and accessible templates to ensure visual consistency across global teams and non-design colleagues.

Before that, at UDS, I grew into a senior graphic designer role and helped shape the visual language, brand systems and exhibition materials for both marketing and R&D.

• Directed visual design initiatives and brand consistency across global marketing materials.
• Created cohesive brand systems, digital and print assets, and exhibition visuals.
• Managed priorities as a sole designer at location, ensuring on-time delivery and creative quality.
• Developed a comprehensive brand book fully adopted across the company, establishing a strong and cohesive visual identity still in use today.
• Delivered projects and prototypes for the R&D department that achieved top recognition in major industry competitions, reinforcing the company’s reputation for innovation.
• Created design concepts presented at SHOP! Le Salon 2023 in Paris that attracted significant client interest and contributed to new business partnerships.

Earlier at Majorel I moved closer to people and processes, working as a trainer SME and content reviewer and taking care of quality, guidelines and clear knowledge‑sharing around digital ads and social content.

• Evaluated digital advertising and social media content for compliance and quality.
• Conducted training sessions and created onboarding materials for new employees.
• Developed strong process organization and content accuracy standards.
• Improved internal communication and knowledge sharing through the design and facilitation of structured training programs.
• Enhanced team collaboration and policy compliance across departments.

At Beloud I enjoyed creating digital visuals, social media assets and website content for different brands and campaigns.

• Created visual content for marketing and commercial websites.
• Designed social media graphics, landing pages, and digital assets aligned with brand strategies.
• Upgraded client promotional materials through a unified and more strategic visual approach.
• Strengthened brand communication and drove higher customer engagement across marketing campaigns.

At MACAASH I combined hands‑on graphic design with art direction, leading branding and illustration projects for campaigns and small to mid‑size brands.

• Led branding and illustration projects, developing creative strategies for advertising campaigns.
• Designed cohesive brand identities for small and mid-size clients.
• Supported packaging and marketing design projects for campaigns and competitive tenders.
• Developed graphics successfully implemented and produced for national distribution, contributing to the company’s overall creative output and market presence.

In Unique Vision Studio I focused on branding, outdoor advertising and large‑format prints, often supporting architectural and investment projects.

• Designed branding, outdoor advertising, and large-format print materials.
• Collaborated with marketing and production teams to ensure brand consistency.
• Produced 2D interior visualizations featured in architectural and investment promotional materials, contributing to successful project launches.
• Refreshed the company’s logo and expanded its brand book with new design standards, elevating brand professionalism.

I started my career at Uniks‑S, designing key visuals, print materials, exhibitions and POS concepts – including illuminated signage that still lives on in the city.

• Created key visuals, printed materials, brand books, and exhibition designs.
• Developed and managed POS product design and prototypes for the R&D department.
• Supervised a small design team for branding and advertising projects.
• Created illuminated signage, including neon and LED installations, that became lasting elements of the urban landscape and visible examples of brand reliability.
• Strengthened the organization’s public visibility and long-term brand presence through durable, recognizable design work.